Israel Needs Public Diplomacy

Regularly maligned in the press, condemned by European governments, and faced with the zealous propaganda efforts of its enemies, Israel in recent years has made renewed efforts at explaining its moral position to the world. Some have criticized this public diplomacy (known in Hebrew as hasbara) as self-defeating apologetics. Lynnette Nusbacher, however, argues that Israel has always engaged in bolstering its image abroad, and that such efforts are necessary and can be effective: