Tikvah
Editors’ Pick

September 23, 2020

On a Spiritual Quest for Authenticity, Americans Trade Religion for Advertising Campaigns and Internet Newsfeeds

The strange new religion of the self.

In her book Strange Rites—which she previously discussed on the Mosaic podcast—Tara Isabella Burton explores the various quasi-religious clusters of ideas that have sprung up in post-Christian America, from “wellness” and “fandom” to witchcraft and radical political activism. At the heart of all of them is Americans’ burning desire for “a spiritual identity and surrounding community that precisely reflects their values, their moral and social intuitions, their lived experience, and their sense of self.” Michal Leibowitz notes in her review:

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