Tikvah
Editors’ Pick

May 16, 2016

Reebok’s BDS Cowardice

Is Israel’s existence “politicized”?

To mark the 68th anniversary of the creation of the Jewish state, an enterprising individual had a custom-made pair of Reebok’s sneakers produced with the logo “Israel 68” and a blue-and-white color scheme, planning to auction it off as a collector’s item. The company’s Israel division then decided to promote and sell the design on its Facebook page as a special Independence Day offer. When, unsurprisingly, bigots denounced Reebok, the company hastily retreated. Jonathan Marks notes what is most disturbing about its reaction:

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