Tikvah
Editors’ Pick

August 31, 2018

SodaStream and the Two Competing Visions for the West Bank

What Pepsi’s purchase of an Israeli company says about BDS and the Israeli-Arab conflict.

Last week Pepsi announced its plans to purchase the Israeli company SodaStream, the well-known manufacturer of devices for making carbonated beverages at home, for the impressive sum of $3.2 billion. Clifford May notes what the purchase implies about the failures of the movement to boycott the Jewish state, which has long had SodaStream in its sights, and that movement’s success in hurting Palestinians.

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