Tikvah
Editors’ Pick

September 8, 2015

Synagogues Should Stop Trying to Be Cool

Instead, they should focus on offering what can’t be found elsewhere.

As American synagogues have struggled with declining membership and attendance, they have sought innovative ways to attract congregants. Liel Leibovitz argues that these initiatives are often ineffective, and has some suggestions of his own—based on the principle that, “if you have to compete against Alex Rodriguez, play chess instead of baseball.” He writes:

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